FRANK FLÖTHMANN


IMPRESSUM
DATENSCHUTZERKLÄRUNG
THE 18 IMMUTABLE LAWS OF CORPORATE REPUTATION
Frank was assigned by Hewlett Packard’s corporate magazine Blue Line to create these drawings. 
1. Maximize Your Most Powerful Asset! 2. Know Thyself – Measure Your Reputation! 3. Learn to Play to Many Audiences!
4. Live Your Values and Ethics! 5. Be a Model Citizen! 6. Convey a Compelling Vision of Your Enterprise!
7. Create Emotional Appeal! 8. Recognize Your Shortcomings! 9. Stay Vigilant to Ever-Present Perils!

   
10. Make Your Employees Your Reputation Champions! 11. Control the Internet Before it Controls You! 12. Speak with a Single Voice!
13. Beware the Dangers of Reputation Rub-off! 14. Manage Crises with Finesse! 15. Fix it Right the First Time!
16. Never Underestimate the Public’s Cynicism! 17. Remember – Being Defensive is Offensive! 18. If All Else Fails, Change Your Name!